Press & Media
All the assets you need to communicate wonderlust
Brand Guidelines and Assets
Here are all the wonderful brand elements that we use to bring Island Routes to life and manifest our promise. From our logo and how to use it to brochures and imagery. You can download individual assets such as the Island Routes logo or a specific brochure or download the entire press kit.
Logo and Logo Usage
Our logo primarily uses the wordmark for our communications. When space is limited, we default to using our IR monogram. Each file is presented with an exclusion zone that tells us the amount of space we need at each side of the logo. As pictured below, the minimum size for the logo in print is 1 inch and on the web it's 50px.
The IR monogram shows up in small spaces that do not have room to accomodate the wordmark and its exclusion zone. This is used in tight spaces such as Instagram, mobile apps, small devices and internal logos such as: the Pure Outdoor Promise Logo. This monogram should be used in isolation and never alongside or on the same page as the primary wordmark.
Logo In Use
Here are examples of the logo in use on both light and dark backgrounds. We've also maintained adequate spacing around our logo and a safe distance from other logos on the same piece of artwork.
Download Logos for Your Project
Choose a wordmark or monogram to download. Pick a black logo for lighter backgrounds and a white logo for dark backgrounds.
Click to Download Brochures & Rack Cards
Releases
September 28, 2023
Island Routes Introduces New Tours Ahead of the Upcoming Winter Season
Jennifer Ross-Williams
Award-winning travel company Island Routes, which has made authentic discovery of the Caribbean its mission, announces 22 new tours across five island destinations including Barbados, Curaçao, St. Lucia, the Bahamas and Jamaica, available for guests to book now.
September 14, 2023
Book Now: Island Routes Announces Cash Back and Bogo Offer
Sanalee Barrett
Now through September 30, Caribbean-made, award-winning travel company Island Routes is offering travel advisors $10 cash back on booking select tours over $100 for guests traveling now through April 30, 2024 with code TACB. In addition to the cash back bonus, Island Routes is offering a guest booking incentive: travelers who buy one tour, can get a second tour at 20% off.
August 28, 2023
Island Routes Named the Caribbeans Leading Adventure Tour Company at 30th Annual World Travel Awards
Sanalee Barrett
The ceremony and gala were held over the weekend in St. Lucia at Sandals Grande St. Lucian, rewarding and celebrating excellence across all key sectors of the travel, tourism and hospitality industries.
July, 2023
Island Routes Announces North American Roadshow
Jennifer Ross-Williams
On the heels of introducing new travel styles that offer private and customizable experiences throughout the Caribbean, award-winning travel company Island Routes will reinvigorate its relationship with travel advisors through a multi-city roadshow planned for North America.
June, 2023
Island Routes Unveils 'Private and Bespoke' Travel Experiences
Sanalee Barrett
Award-winning and Caribbean-made travel company Island Routes has launched a new travel style for guests looking to explore the islands privately or in a one-of-a-kind, customizable way. The all-new Private & Bespoke Collections offer curated experiences for travelers, with the option to fully customize and tailor to create a personalized, bespoke itinerary.
September, 2022
Island Routes Named Caribbean's Leading Experiential Giant At World Travel Awards
Sanalee Barrett
Built out of a desire to share the boundless beauty of the Caribbean with the rest of the world, Island Routes is again victorious as the Caribbean’s Leading Adventure Tour Operator 2022 at the 29th annual World Travel Awards. This year marks the 10th win for the company as it continues to lead the service industry in regional innovation and travel.
July, 2022
Jump over to the Caribbean with Island Routes for Summer Carnival 2022
Sanalee Barrett
No stranger to the art of celebration, Caribbean Carnival blends masquerade, dance, music and song into a unique festival that incorporates the fine arts, street theatre, and an artistic, musical scene for immense parties and celebrations. While each island during their own Carnival has their local music, feathered costumes, parades around the city and artistic showcase, each island has its own unique flare.
July, 2020
Island Routes Expands Their Classic Off-The-Rack Adventures To Unveil Their New Private & Bespoke Collections
Jennifer Ross-WIlliams
As consumer appetite peaks for travel now more than ever since the start of the pandemic, the Caribbean has become ripe for adventure, ticking all the boxes for a therapeutic, crowd-free, tropical fantasy. With the islands’ natural propensity for distancing in the great, big, open outdoors, the Caribbean is the perfect place to reignite the flame for bucket list adventures.
October, 2021
Island Routes Emphasises That The Outdoors Is A Natural Remedy For Mental Decline
Sanalee Barrett
Over the last couple years, the world has changed as we know it. Top of mind now, is the growing concern for mental stability and rightfully so. As World Mental Health Day comes around and the world begins to think about more ways to keep our minds in check, the Caribbean continues to be adept in offering so much of what your body needs for its overall wellness.
October, 2021
Green Light For 2020 International Travel
Jennifer Ross-WIlliams
Jet setters are hopeful to get their fill of travel before 2020 comes to an end. The Caribbean is rising to the top of traveler’s lists, showing more than just a glimmer of hope, as several of the islands are dominating the playing field now that they have been declared safe for travel by the CDC.
January 21, 2020
Island Routes Caribbean Adventures Triumphs At World Travel Awards
Jennifer Ross-WIlliams
Island Routes Caribbean Adventures, a lifestyle and destination management authority operating in 12 countries across the Caribbean, has been crowned the Caribbean's Leading Adventure Tour Operator at the 27th annual World Travel Awards in Nassau, Bahamas.
October 18, 2021
The 28th Annual World Travel Awards Honors Island Routes As A Master In Travel
Sanalee Barrett
Island Routes has been honored at the 28th ceremony for the World Travel Awards as the Caribbean’s Leading Adventure Tour Operator 2021. For the ninth year, the premier destination and experience company has led this category for its excellence in Caribbean travel and outdoor adventures.
December 2, 2019
Island Routes Caribbean Advenutures Awarded Top Honors at 2019 World Travel Awards
Sanalee Barrett
Island Routes Caribbean Adventures, a leading experiential tour and lifestyle company operating in 12 countries spanning the Caribbean, was named the World’s Leading Caribbean Attraction Company at the 26th annual World Travel Awards in Oman, Asia.
Media Coverage
MSN
Experience Guide
Experience Guide
Experience Guide
Experience Guide
Steve MacNaull | Nov 27, 2021 | Turks & Caicos
Catch Your Own Lunch in Turks and Caicos
Captain Calson ‘Rice’ Williams jokes that he’ll have to kill me if he tells me what the secret ingredient is. And then, on my prompting and at risk of death, he reveals it’s Sprite. Yes, a couple of liberal lashings of the soft drink is what makes the captain’s conch ceviche salad legendary on the Turks and Caicos Islands.
Experience Guide
Experience Guide
Experience Guide
Chelsea Davis | Sept 18, 2021 | St. Lucia
The All-Inclusive Sandals Resort Experience in Saint Lucia
Visitors come from around the world to experience inimitable adventures whether it be hiking the UNESCO Heritage Site of the iconic Pitons, two volcanic plugs on the southwestern coast of the island.
New Product
Ann Ruppenstein | Sept 02, 2021 | Jamaica
Is the Caribbean Calling?
“Hopping on one of our new powerboats for the day is absolutely amazing. It’s an incredible way to see the island, stopping at some of the more isolated locations, private beaches and local seaside restaurants that are only accessible from the water.
Experience Guide
News Report
Leigha Reid | July 29, 2021 | Barbados
In the Know with Johnny O
Johnny O joins us from the Sandals resort in Barbados!
New Product
Christopher Cameron | July 14, 2021 | Jamaica
Jamaica’s Top Resorts are Luring Back Tourists with Splashy New Perks
Start your journey by stepping off your flight and into the back of a black BMW, where cheese and wine are served, on your journey through scenic mountainscapes to the sprawling, 50-acre Sandals South Coast.
New Product
Eileen Ogintz | June 16, 2021 | Jamaica
In Jamaica, it’s all about YA MON
This excursion, just for our family, was the type added during the Pandemic for families who wanted a more personal experience. Typically, we would have gone during the day with a chance to snorkel and climb the 560 steps up the famous Dunn’s River Falls popular with locals and visitors alike.
Private & Bespoke
Private & Bespoke Coverage
Insider Travel Report
New York Folk
Travel Market Report
The Kansas City Guide
Travel Weekly
Recommend
Travel Market Report
Insider Travel Report
Travel Agent Central
TravelPulse
Luxury Lifestyle Inc.
Travel Weekly
Travel Market Report
Media Contacts
Jennifer Williams
Director of Marketing
jennifer.ross-williams@islandroutes.com
305.300.1002
Sanalee Barrett
Senior Public Relations & Brand Specialist
sanalee.barrett@islandroutes.com
876.276.6056
